Yet powerful ingredients and a great deal of boldness are not everything, and behind the brand’s success lie other factors: Expertise (of diagnosis and formulation), Experience (45 years in the hair care industry), Passion (of healthy hair), Love (of the profession) and… a Family Spirit!
Above all, Leonor Greyl remains a family business. Today, spurred on by Caroline Greyl, second generation and graduate of an international business school, the brand is represented in 450 hair salons, about a hundred department stores, in selective perfumeries and in more than 40 countries around the world! Caroline has taken over the helm of the family flagship with her American husband – Tom Brooks, a biologist, chemist and plant lover. It looks as though the Greyl tradition is set to last for a great deal longer, as passion, nature and integrity remain the core values of this beautiful family story.